A major product development company contacted KRD recently — they had a great pet product but the major retailers weren’t biting. What they needed was a package that would make this product just so irresistible everyone would want to take it home. KRD concurred that they also needed a branding of this product starting with a memorable name that could work for a whole line of pet products to come — leaving the retailers begging for more. We came up with the name That Dog Gone Mat! to get across the idea that this was a travel item and then created a logo that emphasized the “dog on the loose” idea. The package we designed is open for customers to be able to pet the mat, which looks as if it is the coat of the dog… again reinforcing the idea that this mat really goes everywhere your dog goes. If this thing takes off. we’ll be itching to tell you about it.