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A floral designer who just oozes good taste and charm came to us for a logo. She wanted something that was as romantic and elegant as her much sought-after floral arrangements. Our first concern was that her company name was so common that searching for her, even by name, on the internet was next to impossible. We recommended that she tweak the name by adding her initials, which did two things — it gave her a one-of-a-kind online individuality; and gave her logo the additional interest of having the designer association present in the name.

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