A well-respected plastic surgeon asked us to come up with a look for her that she could build into a brand. Her approach to her practice was to really connect with her patients and encourage them to focus on their inner beauty as much as what they wanted to achieve through surgical procedures and injections. That’s what inspired us to use the imagery of a pearl and the tag line: “revealing the beauty within”; and then co-ordinating with stationery colors that connote a spa experience in blue, sand and white.
