KRD designed a site for Prudence that captured the quirkiness of the owners as well as their over-the-top talent. Everything in the site is designed to reflect this aesthetic of beautiful, edgy but with a sense of humor. Which is why the site opens with animation and then presents their portfolio of work as if it were displayed on a fashion editor’s lightbox. While every section of the site features some sort of suave functionality, the latest addition to the site, the Prudence Boutique, is programmed to allow the staff to control content themselves.
