Kim started on her adventure in design and marketing at Vogue Magazine as an editorial assistant during her summers at college; and then switched to the business end of the magazine upon graduation as a promotion editor, working with the magazine’s smaller advertisers to help them create ad campaigns and collateral marketing materials.
After 6 years at Vogue, Kim started her own PR company representing small designers and working with them on their fashion shows and print materials as well as making sure they were getting the attention of the press. After the birth of her first child, Kim began writing for various family publications and became a regular contributor to American Baby Magazine.
When child number two arrived, Kim and her sister-in-law decided to start a children’s clothing company called big enough, which instantly made its mark when the buyer from Henri Bendels picked up the line and featured it in their baby department. Stores such as Barneys NY, Saks Fifth Avenue and Nordstroms followed, and the manufacturing of these incredibly comfy clothes went from residential basement to Brooklyn to Hong Kong.
Kim Ronemus started KRD after her 15 year-old company was sold to an investment firm. She was anxious to put her expertise to good use by helping others with the knowledge gained from manufacturing, designing and marketing a successful product line.