I love that expression … There is more than one way to skin a cat — because I’m not a big fan of copycats and am always looking for new ways to approach things so that they are different … and a bit unexpected. I researched the origin of this expression … surely it couldn’t originate from the obvious. Apparently, it does… its roots go back to the late 1600’s and yes, it is about killing a cat and yes, there are many ways to do this, and not to be overlooked is the option of choking it with cream. I digress.
This week, I’ve included two “cats” that you could say were “skinned” differently on the Gauge.
Getting from point A to point B when there’s water in between requires a bridge or a tunnel… or, maybe there’s another way. Recently my favorite architect friend sent me pictures of a design that actually parts the waters… and you just walk right through.
Two Cat (very small cat… out of the bag)
Supplying a small quantity of inexpensive bags for products purchased requires either a plastic bag with a sticker or a paper bag with a sticker. KRD wanted to deliver something different for our client, a plastic surgeon, who sells high-end skin care products. We had created her branding so that it lends a spa-like feeling to her practice. In keeping with natural and environmentally friendly (it’s reusable), we took a muslin drawstring bag and silkscreened her contact information. Then we found if we had Tyvek labels printed they had a luminescent quality that complimented the pearl incorporated in her logo as well as her watery blue business card color.