A smart, sophisticated, and I might add, totally elegant expert of all things legally familial and criminal, hired us to give her a logo that would fit what she had already created through her own persona as her brand. Not only was she managing her full-time practice in Connecticut, but she was racing to the City before dawn, to appear “live” as the legal affairs correspondent on the Today Show. So we created a tag line: The legal voice of reason… and we designed a logo for her that was luxe like Hermes, but at the same time simple and modern as is this mom/lawyer/TV personality/swimmer ‘round Manhattan/road racer… well, you get the idea.
